Overview #
The Virtual Showcase Video (VSV) Funnel is a powerful marketing tool that helps you capture leads, showcase your talent through video, and convert prospects into booked clients – all on autopilot. This guide introduces the funnel system and walks you through the key concepts.
What is a Virtual Showcase Video Funnel? #
A VSV Funnel is an automated lead generation and conversion system consisting of three connected pages:
- Lead Capture Page: Collects prospect information (name, email, event details)
- Video Sales Page: Showcases your talent through video to warm up leads
- Calendar Booking Page: Allows qualified leads to schedule consultation calls
When a prospect enters their information, the funnel automatically creates a client record, sends them to your video, and can even generate a proposal and enroll them in an email workflow.
Why Use a Virtual Showcase Video Funnel? #
- Automate lead capture: Collect prospect information 24/7 without manual effort
- Pre-qualify leads: Your video educates prospects so they come to calls informed
- Build trust: Video creates personal connection before the first conversation
- Save time: Automatic proposals and workflows handle follow-up
- Track everything: Analytics show exactly how your funnel performs
How the Funnel Works #
Step 1: Lead Capture #
A prospect visits your lead capture page (typically from an ad, social media, or your website). They enter:
- First and last name
- Email address
- Event type (wedding, corporate, etc.)
- Event date
- Venue (optional, with Google Places integration)
Step 2: Video Showcase #
After submitting their information, the prospect is taken to your video sales page where they can:
- Watch your showcase video
- See client reviews and testimonials
- Learn about your services
- View a personalized proposal (if configured)
Step 3: Book a Call #
Below your video, prospects can book a consultation call using your embedded calendar (Calendly, Acuity, etc.). When they book, the funnel tracks the conversion.
Behind the Scenes #
When a lead submits their information, BookLive automatically:
- Creates a new client record with all their details
- Creates an inquiry linked to the client
- Notifies group leaders about the new lead
- Creates a proposal with your selected products (if configured)
- Enrolls the client in your chosen workflow (if configured)
- Tracks the lead source and attribution data
Accessing the Funnel Setup #
To set up your Virtual Showcase Video Funnel:
- Navigate to your group page
- Click the Marketing tab
- Select Funnel Setup
The setup wizard will guide you through configuring each component of your funnel.
Your Funnel URLs #
Once configured, your funnel has three public URLs:
- Lead Page: booklive.com/funnel/your-group-url/lead
- Video Page: booklive.com/funnel/your-group-url/video
- Call Booked: booklive.com/funnel/your-group-url/call-booked
Share the Lead Page URL in your marketing – it is the entry point to your funnel.
Key Features #
Event-Type Specific Videos #
Show different videos based on what type of event the prospect is planning. Wedding clients see your wedding video, corporate clients see your corporate video.
Automatic Proposals #
Generate personalized proposals the moment a lead submits their information. Proposals can include different products based on event type.
Workflow Integration #
Automatically enroll new leads in email workflows to nurture them toward booking.
Full Analytics #
Track visits, opt-ins, and appointments. See conversion rates and identify areas for improvement.
Tracking Pixels #
Add Facebook Pixel, Google Analytics, or other tracking codes to measure your advertising ROI.
Getting Started Checklist #
Before setting up your funnel, prepare:
- Your showcase video: Upload to YouTube or Vimeo
- Calendar booking link: Set up Calendly, Acuity, or similar
- Products: Create the products you want in auto-generated proposals
- Email workflow: Build a lead nurturing workflow (optional but recommended)
- Headline and call-to-action: Write compelling copy for your lead page
