Leverage your collected reviews to build credibility in automated outreach by including review snippets in workflow emails.
Adding Reviews to Email Templates #
When creating email templates for your sales cadences and workflows, you can include dynamic review content that automatically pulls from your tracked external reviews.
Available Review Placeholders #
- {review_source} – The platform name (Google, Yelp, The Knot, etc.)
- {review_rating} – The star rating from the review
- {review_snippet} – A short excerpt from the review text
- {reviewer_name} – The name of the reviewer (if available)
Best Practices #
Choose Relevant Reviews #
Select reviews that match your target audience. For wedding venue outreach, include wedding-related reviews. For corporate prospects, highlight corporate event feedback.
Keep It Brief #
Use short, impactful quotes rather than full reviews. One or two sentences work best in email communications.
Rotate Your Reviews #
Update your templates periodically with fresh reviews to keep your outreach current and show ongoing positive feedback.
Example Template #
Here is how you might incorporate a review into your outreach email:
“We have been fortunate to receive great feedback from past clients. Here is what [Reviewer] said about their experience: [Review snippet]”
Related Articles #
- Adding External Reviews to Performance Records
- Automating Partner Outreach with Workflows
